To find solutions to their difficulties, many people use the Internet.
People look online for answers to various questions, such as how to prevent their dog from “doing pee” inside, how to solve a Rubik’s cube in under ten minutes, or what that awful noise coming from their car’s engine means.
In the real estate industry, we can optimize the use of the internet to generate endless leads on our websites through SEO.
What is SEO?
If you don’t have a website, you are missing one of the critical elements of real estate investing success. A professional-looking website is not optional and is essentially required because people often look at websites before making phone calls.
However, how do you get visitors to your website?
Your website should be mentioned on all marketing materials, and anytime you speak with customers, but business cards are only so effective. Instead, you should focus on “SEO,” as it is called.
The term “search engine optimization,” or SEO, refers to moving your website up the results page for search engines like Google, Yahoo, Bing, and others.
Search engines aim to present users with the finest content possible, and the more likely it is that this content will help users solve their problems, the higher up on the page your website will be featured, and the more likely it is that users will click on it.
Doing all in your power to inform Google that your page contains the solutions to the user’s problems is known as SEO.
Killer SEO Advice for Newbies
Have a Clean, Modern, Helpful Website
All of this wouldn’t matter without a website. You need to create a website. Having your website for this business will make it look professional, thus, do its job to help you get your leads.
Offer a Ton of Quality Written Articles
Despite their sophistication, search engines can typically only infer a page’s subject matter from its content.
Consider Keywords as You Write
Use search terms frequently throughout your material, such as “How to sell my house fast” or “sell my house fast Denver,” and think about creating entire pages of content centered around those keywords. Perhaps the biggest clue as to what the page is about for the search engines is the header at the top of the page.
Obtain Links to Your Articles on Social Media
Share your stuff, even if it’s simply on Facebook, Instagram, or Twitter.
Get “Google Authorship” Set Up on Your Content
This is the tiny image that can be found on the left side of a Google search, and when it appears next to your post on Google, it promotes trust and encourages readers to click on it. You only need a free G+ account and around five minutes to connect to Google Authorship.
Get Other Websites to Link on Your Page
The search engines will view your page as having more authority as you receive more links from reliable sources. There are several ways to earn links, but the idea is to create excellent content and spread the word.
Hire an SEO Professional, if You Can
It can be challenging to stay current with the most recent best practices in SEO because the industry is constantly evolving. You might be amazed at how cheap a professional SEO specialist could make it for your website to rank at the top, as small adjustments that just take a few hours can significantly impact your results.
You can significantly improve how search engines perceive your website by implementing the suggestions listed above. This will help you attract more visitors (and leads) to your solution. Gaining more leads will increase your ability to close more businesses, assist more people, and earn more money.